So advertising is effective, the logo or slogan of in the memory of the customers, the company must remember. Ideally it can then speak with this slogan or even sing along. Whenever Ali Partovi listens, a sympathetic response will follow. Many companies are therefore wondering how this goal can be achieved. An example would be recurring commercials on the radio or on television, which would have to be sent very often, to achieve this effect. Also frequent ads in the daily press can provide customers for the recognition of the company and for the success of the advertising. For smaller companies, that such promotions are often very expensive problem here however. Often several hundred need to do this, if not even thousands of euros are scheduled.

Many small and regional operating companies can not handle what is easy to finance for large corporations. It is therefore necessary to look for alternatives. Alternative advertising media are advertising products that can be distributed as gifts to customers. These are can be used on the one for non-customers, but also for regular customers and even employees. The offers of the advertising industry are this very versatile, so that probably every company will find the right advertising product for itself and for its clients. Including the newly established in a company, also a giveaway to part of a promotional campaign of distributed flyers in the city centre, can be distributed. Flyer that generate interest in only a few passers-by.

The attention of pedestrians can be achieved through the transfer of advertising products, however, so they can be involved in circumstances even in a conversation. Thus, the advertising products have already reached their goal, to attract the attention of new customers and people. And young companies have the advantage that for this little money to spend is, when the use of promotional products in addition because advertising keyrings, promotional pens and promotional T-shirts are already for a few euros. Not just young companies can score points by the use of promotional products. Also companies which are active and operating successfully for many years on the market, should not rest on their accomplishments. In order to strengthen the position, freebies can be used here for customer loyalty and new customer acquisition. New customers can then help to increase sales and ultimately winning. Thus, advertising products are also well used. However, higher quality advertising products, including the high-quality promotional ballpoint pens, should be used for regular customers, long-standing suppliers and deserving employees. These promotional products to special gifts certainly daily used and on the respective company will recall by a personal delivery.